Artifice

On Friday I was mulling over an unfortunate habit of mine; whenever I feel stuck or otherwise inspiration deprived I have a tendency to lapse into a laconic sort of OCD state about presentation. As if by somehow creating the appropriate format, Content would miraculously fill itself in. In response a relative sent me this most awesome reminder:

periodic_table_of_typefaces
(Click for the full glory)

You’ve probably heard the phrase that “the medium is the message”, which acts as a sort of causal entreaty to the superiority of design (which is to say, it’s less important what you say than how you say it). But reverse the causality and assume that the message is becoming the medium, and things start to look a lot more interesting.

Link via Gizmodo (Thanks Liz!)

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